Terms of Services

INVICTUS ARK TERMS OF SERVICE - BRANDING VARIATION POLICY & EMAIL MARKETING OPT-IN POLICY & CONSUMER ACKNOWLEDGMENT

Policy Name: Branding, Packaging, and Supplier Variation Disclosure
Issued By: Invictus Ark Legal & Fulfillment Department

INTRODUCTION

This policy governs the conditions under which Invictus Ark may fulfill customer orders using products that originate from, or are distributed by, third-party manufacturers, white-label partners, or original equipment manufacturers (OEMs), which may include alternative branding, logos, or supplier markings. It also defines the customer’s legal acknowledgment and waiver of return rights based on such branding variations.

Invictus Ark is committed to the ongoing distribution of emergency preparedness, blackout survival, and self-sustainability tools and equipment to households, communities, and individuals across the United States. Our company exists to deliver life-critical infrastructure products during high-risk scenarios, including but not limited to: power grid failure, water supply disruption, electrical instability, national emergencies, fuel shortages, natural disasters, and public utility collapse.

Due to the nature of our industry, including the limited and unpredictable availability of supply, Invictus Ark operates on a flexible, multi-tiered fulfillment model that allows for sourcing through both proprietary and partner supply chains. This ensures customers receive functioning products in a timely manner, even if the branding, packaging, or manufacturer marking of those products does not conform to the initial imagery, style, or assumed origin as displayed at the time of purchase.

In this document, Invictus Ark formalizes and enforces the rules, rights, and obligations surrounding cosmetic and branding variations on our products and their relation to customer satisfaction, return claims, refund eligibility, and service interaction. Additionally, we include the enforceable Terms of Service related specifically to purchases involving products that originate from third-party or non-uniform sources.

This policy is binding for every customer who completes a transaction on any Invictus Ark platform, and acceptance of this policy is required to complete a purchase. Customers unwilling to acknowledge or agree to these terms are respectfully advised not to transact with Invictus Ark or its affiliated distribution networks.

OPERATIONAL BACKGROUND: WHY BRANDING VARIATIONS OCCUR

In standard retail environments, a customer may expect every product sold under a brand to reflect a uniform appearance, logo, and packaging experience. However, Invictus Ark does not operate under conventional retail paradigms. We are a blackout-preparedness supply chain entity, not a fashion or luxury branding company. Our mission, above all else, is to ensure that the end consumer receives a functional, life-saving product, regardless of its cosmetic presentation.

During periods of high demand, regional disaster, or upstream supplier disruptions, our inventory planning algorithms trigger fulfillment through alternative logistics nodes, including authorized third-party warehouses, OEMs, and white-label contractors. These partners may ship products that meet identical or superior functional specifications but carry branding that differs from the “Invictus Ark” trade name, packaging design, or visual representation shown at the time of sale.

This is not an error. It is a fulfillment protocol that supports the survival of our customers during unstable conditions. It reflects the agility, foresight, and infrastructural maturity of our organization. Branding differences in this context are to be viewed not as defects or misrepresentations, but as testament to our prioritization of product availability and grid-down readiness.

All customers who receive a product with a different logo, label, sticker, or brand name than they expected are nonetheless receiving a validated, operational item that meets or exceeds all required functionality standards and technical specifications.

CUSTOMER ACKNOWLEDGMENT: PURCHASING FROM INVICTUS ARK IMPLIES INFORMED CONSENT

All purchasers agree that by transacting with Invictus Ark, they are purchasing products based on their described functionality and utility—not their branding, logo, or cosmetic appeal. Customers affirm that they understand and accept the following conditions:

Products delivered may include branding or logos from a manufacturer or OEM that differs from what is shown on the sales page.
Packaging may not include the Invictus Ark label but instead may reflect the identity of one of our trusted partners or vendors.
Some items may include manuals, markings, or SKU labels bearing third-party names due to OEM shipping protocols.
These cosmetic variations do not, under any circumstances, qualify as defective products, errors, or misrepresentations.
Invictus Ark shall not be required to disclose in advance the identity of the fulfillment partner, OEM, or branded source for any product in an order.
Returns, exchanges, or refunds based on these visual or cosmetic attributes will be denied with prejudice.

Purchasers also agree that the presence of a different name or manufacturer logo on an item received does not reduce its value, functionality, or fitness for intended use if the technical specifications described in the product listing are fully met.

RETURN POLICY LIMITATION ON COSMETIC AND BRANDING-BASED CLAIMS

This policy is directly tied to our general Return and Refund Policy. For clarity, Invictus Ark does not offer, extend, or negotiate any form of return, exchange, or refund for complaints related to:

Unexpected branding or logo on a received product
Discrepancies between packaging images shown online versus what was received
Brand unfamiliarity, aesthetic disagreement, or “not what I pictured” claims
Complaints of “off-brand” or “non-name-brand” status
Alleged deception based on visual branding expectations

Our customer service and dispute resolution teams are under strict instruction to deny any refund or replacement request that hinges solely on visual or cosmetic grounds unrelated to function. We document every order with tracking records, fulfillment audits, and third-party confirmations of shipment origin to defend ourselves from claims of fraud, deception, or error related to branding.

We do not apologize for sending out alternate-branded or white-labeled products that functionally fulfill our obligations. We stand by those products. We enforce this policy without exception. Any customer who opens a dispute with a payment provider, bank, or platform based on branding variation will receive a detailed policy defense file including this agreement and may be permanently banned from future Invictus Ark purchases.

LEGAL FRAMEWORK AND TERMS OF SERVICE ENFORCEMENT

This policy shall be governed and construed in accordance with the laws of the State of California, under the jurisdiction of San Bernardino County. Customers agree that any disputes, legal claims, or arbitration involving this policy will be handled as follows:

All buyers agree to individual arbitration and waive any right to class action lawsuits.
Arbitration shall be conducted under the commercial dispute resolution procedures of the American Arbitration Association (AAA).
The buyer accepts that Invictus Ark has the right to present digital purchase acknowledgment records, policy click-through confirmations, and shipping verification as enforceable evidence in arbitration.
Invictus Ark is not liable for loss of perceived brand value or buyer’s remorse caused by a misunderstanding of this policy.
Any language contained on product packaging, instruction manuals, or accessories that contradicts the Invictus Ark branding expectations is not legally binding unless stated on the point-of-sale page.
By using the Invictus Ark website or transacting through any of our affiliated channels, you agree to these Terms of Service and Policy Conditions in full.

We reserve the right to update these Terms of Service at any time, with or without prior notice. Updates will be posted publicly and reflected in your next purchase transaction. Continued use of our site constitutes acceptance of updated terms.

CONSUMER EDUCATION AND COMMUNICATION CLARITY

We believe in honest, responsible customer relationships. However, Invictus Ark is not obligated to pre-announce every potential third-party logo or design deviation from product to product. To do so would compromise the operational agility necessary to serve our core mission of survival logistics.

Customers should purchase our products for what they do—not for how they look. We encourage every consumer to read our policy center, which is available at the bottom of every webpage under “Legal & Policies.” We are fully transparent and legally compliant in our fulfillment disclosures. We urge consumers to buy with purpose, not aesthetic expectation.

Invictus Ark’s brand mission is not vanity or uniformity—it is function, resilience, and grid-down readiness.

BRANDING, IDENTITY, AND THE NATURE OF FUNCTIONAL EQUIVALENCE

It is critical to reiterate the philosophical foundation of Invictus Ark’s business model. We exist to support customers who are preparing for worst-case scenarios. Whether that be a multi-day power outage, systemic fuel shortages, loss of clean water access, digital communication blackouts, or civil unrest—our customers are purchasing from us not for decorative pieces, but for tools of survival. The moment a transaction is initiated on our platform, the customer is signaling a desire to obtain functional reliability, not cosmetic perfection.

In that regard, any product which performs the function described in our listing—whether it generates emergency power, filters unclean water, emits radio broadcasts, or stores backup fuel—is considered equivalent, even if the outward brand does not match the customer’s expectations. When a gasoline-powered generator is delivered to a customer, and it reliably outputs the promised wattage, amperage, and voltage within the tolerance range listed on the order page, that product is considered completely compliant with our sales promise, regardless of whether the nameplate says “Invictus Ark,” “SurvivorTech,” “SecureGrid Supply Co.,” or “OEM-PowerLink.”

It is not misrepresentation to source a product that operates within the promised parameters, especially when that product is acquired due to stock shortages, emergency fulfillment conditions, or upstream supplier substitutions. Invictus Ark does not manipulate branding to deceive, but rather utilizes a network of suppliers and OEMs to fulfill orders under pressing logistical or disaster-readiness scenarios. This adaptability is the very quality that distinguishes Invictus Ark from ordinary retailers. We are not a brand obsessed with logos; we are a brand obsessed with resilience.

CONTRACTUAL ACKNOWLEDGMENT UPON PURCHASE

Every customer who purchases a product from Invictus Ark enters into a binding commercial agreement with our company. As part of this agreement, the customer is presented with access to our policies, and is required to acknowledge and accept the terms of service at checkout. This acknowledgment is not symbolic; it is a legal signal of consent.

The customer agrees that by proceeding with any transaction, they affirm the following:

That the product being purchased may, in full compliance with the policy, arrive with branding, logos, or supplier marks that differ from what was anticipated, and this does not constitute a violation of the sales agreement.
That no future complaint, dispute, or return request based on cosmetic issues, including but not limited to differences in product labels, instruction manuals, stickers, colors, embossments, engravings, brand stamps, or packaging design, will be considered valid grounds for return or refund.
That any attempt to circumvent this policy by filing a false chargeback or claim through a payment processor, credit card provider, or platform intermediary (e.g., Shopify, TikTok Shop, Amazon, or Etsy) will be responded to with formal documentation, including this policy text, checkout timestamps, click-through confirmations, and evidence of shipment from a validated supplier.
That customers seeking uniformity of appearance or branded presentation are advised not to shop with Invictus Ark, and that Invictus Ark disclaims responsibility for any emotional dissatisfaction caused by expectations of brand-specific aesthetics.

These clauses are enforceable under U.S. commercial law and meet the standards of disclosure required by the Federal Trade Commission’s online sales guidelines.

BRAND SUBSTITUTION CLAUSE AND EMERGENCY INVENTORY RIGHTS

Invictus Ark retains the sole right to substitute any product brand, logo, or packaging with a functionally equivalent alternative when the following conditions apply:

If the original product listing becomes backordered or out-of-stock due to unexpected demand
If the original manufacturing partner is unable to deliver in time due to global shipping constraints, factory delay, political conditions, or regional disruption
If the regional warehouse closest to the customer cannot fulfill the item without substituting an available OEM-branded equivalent
If the substitution is necessary to avoid a delay of more than 5 business days in product fulfillment

In each of these conditions, Invictus Ark may substitute a product with a model that meets or exceeds the original function and specification—regardless of its external branding.

Invictus Ark will not necessarily notify the customer prior to the substitution, as the purpose of this clause is to enable rapid fulfillment during blackout-related urgency or regional disaster supply chains. This clause is central to the company’s operational viability and will be treated as a non-negotiable term of sale.

CUSTOMER RESPONSIBILITY TO REVIEW POLICIES

Customers are responsible for reviewing all posted policies on our website prior to completing any transaction. These include, but are not limited to:

Branding and Supplier Variation Policy
Return and Refund Policy
Terms of Service
Privacy Policy
Warranty Policy

Failure to read the policy does not exempt the customer from its enforcement. The presence of this document on our website and the policy acknowledgment checkbox in the checkout process are sufficient to confirm that the customer has been given the opportunity to read and understand all relevant purchase conditions.

In all dispute resolution settings, including arbitration and civil proceedings, Invictus Ark will submit records showing that:

The policy was publicly accessible on the website
The customer was required to affirm acceptance of terms during the checkout process
The branding variation policy was available before, during, and after the transaction

No legal defense will be recognized on the basis of “I didn’t know” or “I didn’t read it.” This standard is consistent with federal e-commerce law and legal precedents related to online contracting and digital consent.

FULFILLMENT PROCESS AND LOGISTICAL CONSTRAINTS

Customers must understand that the fulfillment of products sold by Invictus Ark is often managed through a decentralized supply infrastructure. We utilize a network of regional warehouses, fulfillment partners, direct ship arrangements with third-party manufacturers, and occasionally drop-shipping from validated disaster relief contractors.

When a customer places an order, the system will automatically assign that order to the nearest qualified fulfillment center that can fulfill the item within the shipping time window promised. If the original SKU is out of stock at that location, the system will trigger a substitution with an equivalent model. That equivalent model may carry different branding—but will deliver the promised functionality.

In many cases, this system is what enables us to deliver life-critical equipment during storms, power outages, or civil disruptions. Without it, our customers would be left waiting weeks or months for uniform branded stock, which would be unacceptable in our industry.

By choosing to transact with Invictus Ark, customers affirm that they understand and accept the operational realities of emergency supply chains. This includes the use of:

Alternate manufacturers
Substitute warehouse inventories
OEM-overstock resellers
White-labeled versions of equivalent gear

Such practices are standard in the industry of emergency logistics and blackout survival gear distribution. They are not deceptive, fraudulent, or misleading—they are necessary.

DISPUTE RESOLUTION AND CUSTOMER REMEDY LIMITATIONS

Invictus Ark takes consumer rights seriously, and our policies are developed in alignment with both state and federal e-commerce laws. However, the nature of this policy—centered around emergency preparedness fulfillment, third-party inventory variability, and supplier branding—requires that we outline strict limitations on how disputes related to this policy may be pursued.

By completing a purchase through any Invictus Ark sales channel, including but not limited to Shopify, Etsy, TikTok Shop, Amazon, or direct website transactions, the customer agrees that any future disputes, complaints, or claims directly or indirectly related to branding, logo presence, packaging variations, or perceived differences in product appearance must follow the structured process below.

Customers agree to submit all complaints first to Invictus Ark’s internal support team via the designated email address: support@invictusark.com. The email must include full order details, the issue being raised, and any supporting visual evidence. Upon receipt, Invictus Ark will investigate the matter within a period of 7 business days. If the claim pertains exclusively to branding or cosmetic elements and the product otherwise matches the description and functionality in the original listing, the complaint will be dismissed as non-actionable.

Should the customer attempt to escalate the complaint through a financial intermediary—such as a credit card chargeback, payment dispute, or third-party platform appeal—Invictus Ark will respond by submitting the following:

A record of the purchase, including timestamps, SKUs, and product specifications.
A complete version of this Branding and Supplier Variation Policy.
Evidence of the customer’s digital acknowledgment of terms during checkout.
Evidence of shipment and delivery from a verified supplier.

Such evidence is typically sufficient to deny any refund or chargeback claim initiated based on aesthetic dissatisfaction or branding confusion. Invictus Ark defends all such disputes vigorously and may choose to permanently ban customers from future purchases if they attempt to undermine these policies through bad faith claims.

All unresolved disputes shall be resolved through binding arbitration as described below:

Arbitration shall be conducted in San Bernardino County, California, pursuant to the rules of the American Arbitration Association (AAA).
Both parties waive the right to trial by jury and agree to resolve the dispute through arbitration only.
No class action claims may be filed under this policy. Claims must be made individually.
Each party shall be responsible for their own legal costs and fees unless otherwise determined by the arbitrator.

Customers agree that any disagreement over branding, logo, or packaging is not grounds for emotional, reputational, or consequential damages. Compensation will not be considered under any theory of “expectation loss,” “loss of brand prestige,” or “loss of enjoyment” resulting from product branding variation. Functional equivalence shall be the sole metric of fulfillment success.

COMPLIANCE WITH FEDERAL AND STATE LAWS

Invictus Ark operates in accordance with applicable laws governing e-commerce, consumer protection, product labeling, and logistics regulation. Our branding and supplier variation practices are compliant with:

The Federal Trade Commission’s Mail, Internet, or Telephone Order Merchandise Rule
The Lanham Act for trademark protection and fair branding practice
U.S. Department of Commerce guidelines for third-party fulfillment disclosure
California Business and Professions Code regarding truthful advertising and logistics transparency

Our legal position is based on the principle that branding differences, when disclosed in policy and acknowledged by the consumer, do not constitute misrepresentation or consumer fraud. The FTC clearly permits brand substitutions and third-party fulfillment so long as the product fulfills the promised utility and the merchant does not intentionally mislead the consumer regarding function, quality, or condition.

Invictus Ark makes no false claims about its role as a manufacturer. Where applicable, products may be described as OEM-supplied, third-party sourced, or private-labeled. In every case, our team ensures that the product you receive matches the function and description outlined at the point of sale.

We do not promote products as exclusively designed, manufactured, or engineered by Invictus Ark unless explicitly stated. Where branding variation is a possibility, we disclose that in our product listings, on our policy pages, and during checkout.

INTELLECTUAL PROPERTY CLARIFICATION

Any brand names, logos, packaging designs, or product markings present on third-party supplied inventory remain the intellectual property of their respective owners. Invictus Ark does not claim ownership of such logos or packaging if they appear on products shipped due to supplier variation.

All materials created, written, and published by Invictus Ark—including policy documents, branding assets, customer support language, listing templates, and educational content—are the sole property of Invictus Ark and may not be copied, re-used, or distributed without written permission.

When third-party supplier logos are visible on delivered products, they are to be understood as indicators of fulfillment origin, not as a contradiction of the Invictus Ark brand promise. Invictus Ark does not sell counterfeit products or attempt to pass off supplier branding as our own. We operate under strict procurement contracts with fulfillment partners whose goods are vetted, tested, and legally distributed.

If a customer believes a logo on their product represents a violation of their rights or the rights of a third party, they are encouraged to submit a complaint to support@invictusark.com. Our team will respond within 14 business days and escalate the claim as necessary, including by notifying the upstream supplier. However, such complaints will not be processed through the customer service return/refund team unless the product is also functionally defective.

LIMITATION OF LIABILITY

To the fullest extent permitted by applicable law, Invictus Ark shall not be liable to the customer or any third party for:

Indirect, incidental, or consequential damages resulting from branding inconsistencies
Loss of profit, reputation, or customer perception based on packaging variation
Emotional distress, disappointment, or aesthetic dissatisfaction
Assumptions made by the customer about the branding, style, or origin of the product outside of what was expressly described
Any verbal statements made by influencers, third-party marketers, or non-official support agents contradicting this policy

Invictus Ark’s liability in any valid claim shall be strictly limited to the replacement or refund of the functionally defective product, and only if that defect is unrelated to cosmetic variation or branding confusion. No damages will be awarded for visual disagreement or for the customer’s failure to read this policy prior to ordering.

FINAL ACKNOWLEDGMENT AND ENFORCEABILITY

All customers completing purchases from Invictus Ark formally acknowledge this Branding and Supplier Variation Policy as binding. The policy is incorporated into our overall Terms of Service, which governs all interactions between the consumer and Invictus Ark.

We reserve the right to update this policy at any time, and the updated version will be legally binding upon publication. Updates will be announced via the Policy Center on our website and appended to the terms of checkout. Continued use of our store implies continuing acceptance of the policy.

Customers who do not agree with this policy are advised not to place an order with Invictus Ark. Refusal to comply with these terms after purchase does not invalidate their enforceability. Any legal action brought against Invictus Ark that contradicts the agreements stated herein will be met with a motion to dismiss based on customer consent at the point of sale.

If you have further questions about this policy, or wish to discuss fulfillment expectations before making a purchase, contact us at:

📧 support@invictusark.com
📞 (949) 234-7604

We will continue to serve those who understand what matters most: reliable performance when the grid goes dark.

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Policy Scope: All digital subscribers, eBook download recipients, discount claimants, and paying customers

INTRODUCTION

This document serves as the formal Email Marketing Policy for Invictus Ark, governing all scenarios in which users, customers, or visitors interact with our platform in ways that result in receipt of promotional emails. The policy outlines customer acknowledgment, opt-in consent, usage of contact information, privacy rights, unsubscribe procedures, and Invictus Ark’s ethical commitment to respecting personal data while conducting promotional outreach.

In an era of digital saturation and increasing consumer sensitivity toward privacy, Invictus Ark seeks to strike the proper balance between maintaining customer engagement through legally permissible email marketing and upholding the privacy rights and data dignity of all individuals who enter our ecosystem—whether through a product purchase, discount claim, eBook download, giveaway submission, or other form of digital interaction.

Customers are expected to read this document in full before engaging in any activity that provides Invictus Ark with an email address. The act of providing an email address in any form—whether via website form, cart checkout, popup modal, landing page, or external campaign—shall be interpreted as informed consent to the terms outlined herein.

This policy has been drafted with direct reference to and compliance with the CAN-SPAM Act of 2003, FTC Guidelines for Commercial Email, and California Consumer Privacy Act (CCPA) where applicable.

SECTION I — SCOPE OF CONSENT

Any user or customer who provides their email address to Invictus Ark, either directly through a purchase or indirectly by claiming a promotional offer, is consenting to receive email marketing messages from Invictus Ark and its internal marketing team. The nature of this consent includes but is not limited to:

Promotional Emails: Announcements of new product releases, limited-time offers, discount coupons, preparedness kits, or subscriber-only deals.
Automated Campaigns: Follow-up emails triggered by product interest, cart abandonment, or eBook claim activity.
Educational Series: Informational or instructional emails relating to survival preparedness, grid-down living, water storage protocols, solar usage tips, fuel storage techniques, and more.
Company Updates: Occasional internal communications including policy updates, brand announcements, service interruptions, or product recalls.

The email address submitted will be added to an internal mailing list managed directly by Invictus Ark or its authorized customer relationship management (CRM) software. Emails may be sent from domains affiliated with Invictus Ark, such as @invictusark.com, or from branded sub-domains associated with promotional funnels.

Providing your email, under any circumstance, gives us permission to include you in this marketing list unless and until you opt out.

SECTION II — eBOOK CLAIMS AND IMPLIED MARKETING PARTICIPATION

As part of our public education initiative on self-sustainability and emergency readiness, Invictus Ark frequently offers free digital materials, including but not limited to:

Emergency Preparedness Starter Guides
Blackout Resilience Blueprints
Solar Setup Cheat Sheets
Water Purification Planning Tools
Power Grid Failure Response Manuals
Homestead Self-Sufficiency eBook Collections

These materials are commonly referred to as “eBooks” or “guides,” and are offered free of charge in exchange for the visitor’s name and email address. Every digital material offering is accompanied by a clear, visible disclosure that by downloading the material, the visitor is agreeing to be added to our email marketing list.

This form of consent is legally binding and constitutes an opt-in action under U.S. commercial law, even when the material is offered without monetary exchange. The purpose of these emails is to provide relevant, valuable preparedness content, product recommendations, and exclusive offers aligned with the visitor’s demonstrated interest in survival and readiness.

Visitors who download an eBook and then later claim they “didn’t know” they were signing up for emails will not be granted any form of exception, refund, or complaint resolution. We do not bait customers; we disclose upfront.

Providing an email in exchange for an eBook download is interpreted as:

A request to receive the eBook
A request to receive ongoing related content
A request to remain informed of products and promotions from Invictus Ark

This is an industry-standard practice, and our eBook download funnel meets all legal requirements under the CAN-SPAM Act and applicable California statutes.

SECTION III — PURCHASE OPT-IN LANGUAGE AND AUTOMATIC MARKETING ENROLLMENT

In addition to voluntary downloads or discounts, any customer who completes a purchase through the Invictus Ark website, TikTok Shop, Shopify storefront, or other affiliated sales channel shall be automatically opted into email marketing as a direct result of their transaction.

This opt-in is considered necessary to support post-sale communication, including but not limited to:

Shipping and tracking updates
Product usage instructions
Warranty reminders or activation prompts
Recall notices or urgent product safety notifications
Customer satisfaction surveys
Replenishment reminders (for perishable or limited-lifecycle gear)

Customers who complete a purchase are affirming a continuing relationship with Invictus Ark. As such, we have a legal basis and ethical rationale to engage them through email.

While all marketing emails will include an unsubscribe link at the bottom in accordance with FTC law, customers will be automatically enrolled in our marketing communication stream as soon as their purchase is confirmed.

This opt-in is mandatory and non-negotiable for the completion of any purchase. Customers may opt out after the purchase is completed, but no purchase may be completed without acknowledgment of this policy. The same applies to customers who check out as guests or who use third-party checkout providers (e.g., Apple Pay, Shop Pay, PayPal) while on Invictus Ark’s digital storefronts.

SECTION IV — EMAIL FREQUENCY AND CUSTOMER EXPECTATIONS

Customers and subscribers who opt into Invictus Ark’s email list, either through an eBook download, discount claim, or product purchase, may expect to receive promotional or informational emails at a frequency of no more than 3 times per week under standard conditions. During promotional events, holidays, or critical preparedness campaigns, that number may increase to a maximum of one email per day, but only for a limited time (typically no longer than 7–10 days).

Customers acknowledge and agree that participation in a live campaign—including but not limited to flash sales, blackout simulations, inventory countdowns, or product launches—may result in temporarily increased communication volume. This is done in the interest of time-sensitive updates and consumer opportunity, not spam. After such events, normal communication frequency resumes.

Invictus Ark commits to:

Never sending spam, as defined under the CAN-SPAM Act of 2003.
Always including an unsubscribe link at the bottom of every non-transactional email.
Providing a clearly visible method to manage email preferences or remove oneself from all marketing communications entirely.
Responding promptly to unsubscribe requests, typically within 48 hours.
Maintaining clean list hygiene, meaning we remove bounced, unresponsive, or unsubscribed contacts from future campaigns to reduce digital clutter and improve deliverability.

We do not engage in list-sharing agreements, third-party email swaps, affiliate network blasts, or any other practice that would degrade the integrity of our communication. If you receive an email from Invictus Ark, it is because you gave us permission to send it to you, and we honor that trust by making it easy to leave at any time.

SECTION V — DATA PRIVACY, SECURITY, AND NON-RESALE GUARANTEE

At Invictus Ark, we respect your digital footprint. Your email address is not a commodity to be traded, sold, or monetized by third parties. As a matter of ethical practice and legal compliance, we make the following unambiguous commitments to every individual on our email list:

1. We will never sell, rent, lease, license, or distribute your personal email address to any third party.
This includes data brokers, advertisers, affiliates, analytics services, or cooperative databases.

2. We do not monetize your data through ad exchanges, social media remarketing pixels, or off-platform lookalike modeling.
Our platform is built to serve a preparedness-minded audience. Your attention and trust are more valuable than short-term data monetization.

3. We do not send co-branded or affiliate offers.
If you receive an email from Invictus Ark, it is exclusively related to our brand, our store, our products, or our content. We do not promote other companies to our list, nor do we rent your inbox to outside interests.

4. All customer data is securely stored on encrypted servers with commercially reasonable security protocols, in compliance with industry standards and regulations. Only authorized personnel within Invictus Ark's CRM and legal teams have access to subscriber data, and access is monitored and logged for accountability.

5. We purge inactive or unengaged users from our database regularly to reduce unnecessary storage and respect consumer disengagement. If you haven’t opened an email in 6 months, and have not made a purchase or submitted a support ticket, you may be automatically removed from our email list.

6. We do not require phone numbers or physical addresses to join our email list.
Your email address alone is sufficient. While a customer may choose to provide more information when making a purchase, our email list does not depend on those details.

These practices are consistent with the best standards in privacy-first email marketing and fully compliant with the California Consumer Privacy Act (CCPA), CAN-SPAM, and global best practices outlined in data protection frameworks such as the General Data Protection Regulation (GDPR), though we are a U.S.-only store.

SECTION VI — YOUR RIGHTS AS A CONSUMER

Customers have the full right to control their participation in Invictus Ark’s marketing communications. The following rights are guaranteed to all U.S.-based users under this policy:

1. The Right to Opt-Out at Any Time
Every marketing email contains an “Unsubscribe” link located in the footer of the message. Clicking this link will remove your email from our list, usually within 24–48 hours. You may also reply directly to any email with “Unsubscribe” in the subject line or email support@invictusark.com and request manual removal.

2. The Right to Know What Data We Hold
You may contact us at any time to request a summary of the personal information we have stored about you. This usually includes only your email address, name (if provided), and activity log of purchases or downloads. We do not collect sensitive personal data such as Social Security numbers, biometric data, or financial account details.

3. The Right to Be Forgotten
If you request complete erasure of your customer data, we will honor that request within 10 business days, provided it does not conflict with tax or order record retention laws.

4. The Right to Transparent Privacy Practices
This document serves as your ongoing disclosure. We do not change our data usage policies without notice. If this policy is materially changed in the future, you will be notified via email and given the chance to re-consent or opt out.

SECTION VII — TERMS OF ENFORCEMENT AND LEGAL JURISDICTION

This policy operates as a binding component of Invictus Ark’s Terms of Service and governs all marketing communications originating from our company, whether generated by in-house teams, automated systems, or CRM software.

By submitting an email address through any Invictus Ark channel—whether to download an eBook, redeem a discount code, complete a purchase, or sign up via any form—the user agrees to the terms of this policy, including ongoing email communications until opting out.

All disputes or complaints related to email marketing practices shall be resolved under the following legal framework:

Governing Law: This policy is governed by the laws of the State of California, and by applicable United States federal consumer protection laws.

Jurisdiction: All claims, disputes, or legal actions arising from or relating to this policy shall be brought exclusively in the jurisdiction of San Bernardino County, California, where Invictus Ark’s administrative office is headquartered.

Dispute Resolution: Prior to initiating any legal action, the customer agrees to submit a formal written complaint to support@invictusark.com and allow for a 14-day resolution window. If the matter remains unresolved, the parties agree to submit the claim to binding arbitration under the American Arbitration Association (AAA), with all costs borne equally unless determined otherwise by the arbitrator.

No Class Actions: All disputes must be pursued individually. Customers waive any right to bring class-action suits or join group litigation efforts against Invictus Ark for email marketing practices covered under this policy.

SECTION VIII — DISCLAIMERS AND CUSTOMER RESPONSIBILITIES

While Invictus Ark operates within strict legal and ethical standards for email marketing, users also have responsibilities:

If a user signs up with a shared email account, it is their responsibility to inform all users of that account about the nature of Invictus Ark emails.
If a customer whitelists our domain (e.g., @invictusark.com), they are doing so voluntarily and may remove that whitelist at any time.
If a user marks Invictus Ark emails as spam after voluntarily opting in, they acknowledge that this may result in an irreversible block of all future Invictus Ark communications, including order updates and warranty notices.

We disclaim liability for missed communications if users block, filter, or auto-delete emails from our domain. The customer bears responsibility for maintaining access to our messages once they’ve opted in.

SECTION IX — AFFIRMATION OF DIGITAL CONSENT

When a customer:

Clicks “Download” on a free eBook,
Enters their email into a website popup or landing page form,
Checks out and completes a purchase through our platform,
Engages with a TikTok Shop or Shopify sales flow that collects email address,
Accepts a discount code via email entry,

They are digitally affirming their consent to receive marketing communications from Invictus Ark, as defined by this policy.

This digital consent is recorded in our backend system, time-stamped, and logged in a way that meets legal standards for consent capture and recordkeeping. In any dispute, we reserve the right to provide the opt-in record as evidence of lawful email marketing practices.

We take email permissions seriously and provide clear and persistent opportunities to unsubscribe. Digital consent remains active until such time that the user revokes it using the tools provided in each email.

SECTION X — FINAL REMARKS

Invictus Ark is a preparedness-first company. Our mission is to protect and empower American households facing energy insecurity, natural disasters, and infrastructure decline. Our email marketing serves a critical function in that mission: to alert our subscribers to upcoming tools, survival content, and exclusive offers that directly support their safety and autonomy.

We are not a spam factory. We are not data brokers. We are not affiliate marketers. We are a direct-to-consumer force in the emergency preparedness space, and we use our email list to serve—not exploit—our community.

We commit to emailing only with relevance, value, and integrity. If you no longer wish to receive such emails, we honor that decision immediately. If you stay, you’ll get priority access to the same survival infrastructure that our founders rely on themselves.

Thank you for reading this policy in full. For any questions or concerns, please contact:

📩 support@invictusark.com
📞 (949) 234-7604

Invictus Ark

Stay ready.